The Difference Between Manipulation And Persuasion In Sales

One of the most common challenges we face in the B2B sales industry is that people are using all kinds of sales techniques and manipulative strategies to try to convince prospects to buy their products faster. But at the end of the day, prospects can sense when a salesperson doesn’t necessarily have their best interests in mind. 

In our experience, the key to success in B2B sales is to train and enable your sales team to truly listen to and care about the prospect – and to be able to persuade them to make a buying decision without deceiving or manipulating them. 

Watch this video to learn more about the difference between manipulation and persuasion in sales, and how to enable your salespeople to become trusted advisors to your prospects:


Want some help to fill your pipeline with qualified sales opportunities? Schedule a free Sales Strategy call to have us map out a growth plan that is customized to your business and revenue goals.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.