Many B2B technology and service companies that we work with have hired other lead generation agencies before but felt like they got burned by the process. In many cases, this happens when the agency they hire focuses exclusively on lead generation but has no involvement in the optimization of the sales process that the leads are guided through.
Watch this video to learn the difference between lead generation and sales process optimization, as well as some key questions to ask a lead generation agency to help ensure you get the most value out of working with them:
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