A target audience for a business can be referred to as an Ideal Client Profile - or ‘ICP’ - Which represents the landscape of companies that are a good fit for your product or service, and those who are not.
I just finished reading Delivering Happiness by Tony Hsieh, the CEO of Zappos – a company that grew from a simple idea to over 1 billion in revenues in ten years. What was his secret to success? Culture. Based on my experience of working with many successful entrepreneurs from many different industries I´ve realized it really comes down to the 3 things a CEO/Leader must to do:
1. Create the Culture
2. Create the Systems
3. Get out of the way